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The 1990s are having a moment in consumer culture. But with the world in the grip of rampant inflation, and Britain enduring a summer of discontent, it feels like we’re living in a 1970s economy.
Nineties nostalgia has been building for some time. Bold logos, which disappeared after the financial crisis, have made a splashy comeback. Burberry Group Plc has even revived its trademark black, white, tan and red check, a rehabilitation for the plaid worn by Oasis’s Liam Gallagher in the 1995 music video for “Wonderwall.” Y2K, inspired by the outfits of the mid-90s to early 2000s, is now a fashion category in its own right.
But lately, the clamor for all things 90s, particularly the earlier years, has intensified.
In fashion, the smiley face, a potent symbol of Britain’s late ‘80s and early ‘90s rave culture, has been freshly emblazoned on everything from socks to designer handbags to…
