LONDON — “Plant-based is no longer a selection of bland, mushy vegetables squeezed into a breadcrumb coating,” said Jonathan Morley, managing director of Plant Based World Europe, which took place Nov. 30-Dec. 1 in London. “With huge leaps in taste and texture, along with manufacturers scaling up their operations to reduce unit costs, the final hurdle is availability.”
That’s what many of the more than 150 plant-based brands and suppliers exhibiting at the expo hope to achieve sooner than later.
Wicked Kitchen, Minneapolis, is already there. The animal-free company is on a mission to improve the lives of humans and animals by inspiring the world to eat more plants. Founded by chefs and brothers, Derek and Chad Sarno, Wicked Kitchen puts flavor first in its meal solutions. The brand first launched in January 2018 in the United Kingdom in collaboration with Tesco. Following its success in the United Kingdom, the brothers…
