HomeNewsNewsAutoStore rolls out new sales plan as economic growth slows

AutoStore rolls out new sales plan as economic growth slows

Warehouse robotics group AutoStore is reducing the upfront cost of its technology for customers in a bid to expand sales as the global economy slows and will persevere with its legal battle against UK rival Ocado.

Karl Johan Lier, chief executive of the SoftBank-backed Norwegian group valued at $6.5bn, and his 34-year-old successor Mats Hovland Vikse told the Financial Times in a joint interview that they expected strong growth in warehouse automation to continue even as ecommerce sales stagnate.

“Even though ecommerce and global trade are seeing a downturn, we as consumers will still buy online, and companies will still invest in automation. Only 15-20 per cent of warehouses globally have automation,” said Vikse, who took over will become chief executive on January 1.

AutoStore, whose customers include Ikea, Puma and Gucci, has had a difficult time since its stock market debut in October 2021, losing more than 40 per cent…

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