Across the state, small business owners offered sales and special events around the day focused on bringing customers to locally owned establishments.
In Cobb County, the Smyrna Business Association uses the day to urge neighbors to visit the city’s brick-and-mortar shops — whether they’re a mom-and-pop store or a franchise of a larger company. This is the second time they’ve held Shop Smyrna Saturday, said Smyrna Business Association President Sara Sorenson.
This year, organizers hoped to increase foot traffic by offering three $100 gift cards that will be raffled off to those who visited one of the 16 participating businesses and scanned the business’ QR code.
“The goal is to draw people to recognize and know our local businesses to spend money at the start of the holiday season and all holiday season long at local businesses and keep that money in the community,” said Sorenson, who owns a law practice in Smyrna.
The…
