News Corp Australia has teamed up with its former foe, Google Australia, to establish the Digital News Academy to send hundreds of journalists to a university business school for training in “unashamedly” commercial journalism.
Murdoch’s corporate affairs executive Campbell Reid will be the inaugural head of the Digital News Academy (DNA) and News Corp big-name writers Joe Hildebrand, Hedley Thomas and Sharri Markson will be on tap for students as “experts”.
More than 250 journalists from News as well as Australian Community Media and some smaller media, will do the nine-month course each year through University of Melbourne’s business school, a move which has angered journalism academics at the Victorian university.
The director of the Centre for Advancing Journalism at the University of Melbourne, Andrew Dodd, said the first he heard of the move was when he read the press release.
“Our concern is that the training is…