Host Steve Goldstein talks to marketing professor James Ward of the W.P. Carey School about the marketing tactics behind Black Friday, and the reason so many people participate in the shopping frenzy.
Sept. 20, 2013
Host Steve Goldstein talks to marketing professor James Ward of the W.P. Carey School about the marketing tactics behind Black Friday, and the reason so many people participate in the shopping frenzy.
Sept. 20, 2013
