Park Seon-ho tries to avoid feeling too guilty when it comes to cliches. As the director of Business Proposal, the latest hit South Korean romantic comedy based on a popular webtoon of the same title, he sticks to the principle that “what you’re familiar with works the best.” So instead of forcing change or adding artificial flavors, he tries to portray comfortingly predictable scenes as they are.
For K-drama fans, the plot of the story may indeed ring familiar – an ordinary girl is disguised as her rich friend and meets an arrogant heir of a conglomerate on a blind date at the friend’s request, only to learn that he is the CEO of the company she works for. The two fall in love, and despite the pressures from the boy’s family due to class differences, the couple overcomes hardship and lives happily ever after.
Yet this predictable storyline which adopts the Cinderella plot with a contemporary…
