FLORENCE — “Chanel is a diamond, but you don’t know what’s inside,” said Bruno Pavlovksy, president of fashion and president of Chanel SAS.
The executive thus aimed to shed light on what contributes to Chanel’s success during a workshop held Tuesday morning before the brand’s repeat show of the Métiers d’Art collection in Florence. Speaking to a group of about 240 students of schools ranging from Polimoda and Bocconi to Politecnico di Milano to Mita, it was obvious there is no doubt in his mind that craftsmanship, injected with innovation, exceptional materials and the manual work behind those carefully embroidered tweed jackets are keys to ensuring the future of the brand for years to come.
Many of those hands are actually to be found in Italy, so it’s not surprising that Chanel decided to hold the show, originally unveiled on Dec. 7 at the French fashion house’s new center for specialty workshops on the…
