NEW YORK — The original husband-and-wife co-founders of Crumbs Bakeshop, Mia and Jason Bauer, have relaunched the specialty cupcake brand with a new retail model and added a line of cookies to their product offerings. The newly organized baking company, which is back under the Bauers’ ownership, launched a CPG retail line for its cupcakes and cookies and will utilize e-commerce to sell direct to consumers.
There will be no Crumbs bakeshops this time around. According to the company, all Crumbs cupcakes and cookies are made by hand using Ms. Bauer’s recipes at its partner commercial bakery facilities in the Northeast.
The CPG line of cupcakes and cookies will be available at ShopRite, Kings, Fairway, Westside Market and Foodtown in the Northeast. The company said it plans for its sweet baked foods to be available, “on the shelves in hundreds of doors by the end of the year.”
Crumbs cupcakes and the new cookie jar line will be…
