A new concept store by Dollar General with most items priced at $5 or less is popping up in Houston.
Popshelf entered the Houston market in July with stores in Cypress, Webster and north Houston. The merchandise mix includes seasonal and home décor, health and beauty products, cleaning supplies, household items, arts and crafts, party goods, toys, candy, games and electronics.
Based in the Nashville area, the Dollar General discount chain has more than 18,000 stores in 47 states. Since introducing Popshelf in the Nashville market in 2020, it has grown to 60 locations and 25 store-within-a-store locations inside Dollar General in eight states. The shop, which competes with retailers such as Five Below, Dollar Tree and T.J. Maxx, aims to deliver a fun, affordable shopping experience with a revolving selection of products, seasonal specials and limited-time items.
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