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In today’s digital climate, any company left without an ecommerce site is at a grave disadvantage when increasing its sales. Although customers are now flocking into stores and enjoying the lessened Covid restrictions, ecommerce sales grew 9.3% in the second quarter of 2021.
Companies of all shapes and sizes are seeking effective strategies to help boost their ecommerce business, especially in such an oversaturated market. With all of the demanding and dynamic variables to consider when managing a platform, ranging from marketing to key metrics and multiple management tools, it’s easy for business leaders to get distracted from what’s really important — increasing sales.
So, what should companies employ to ensure that they’re offering an experience as user-friendly as possible to start maximizing their sales?
1. Monitor the bounce rate
The base of any…