Business of Business: First of all, can you tell me, David, why did you decide to write this book?
David Siegel: So I teach at [Columbia University] and I’ve been obsessed with education my whole life. And when you’re a teacher, or a professor, and you have like 70 students in your class, you help them and guide them. And it’s wonderful. But you know, if you want to reach a larger audience, a book is the way to go. I’ve always wanted to write a book. And I’ve been obsessed with the fact that people don’t realize that we made thousands of decisions every day. And we don’t necessarily have good frameworks for decision-making. We do pro/cons list or some very basic analysis based on urgency, importance, metrics, matrices. But you know, the science around making smart decisions, both personally and professionally, is really important.
But I didn’t want to have the standard boring textbook type of thing, like most business…
