One of the most enlightening, thought-provoking and rewarding parts of my job is talking business with some of the really smart people who comprise my company’s customer base.
The refrain I’ve been hearing from them lately has to do with proposals and landing new business. Whether I’m talking with the head of business development at a global construction and engineering company, the CFO at a busy government contractor or the principal at a small, family-owned architecture firm, they are all telling me essentially the same thing: any tools that enable them to quickly and efficiently craft proposals aren’t just nice to have, they are essential to winning the right business. What’s more, the firms that are really flourishing in terms of new business attribute much of that success to having an organized, repeatable approach to pursuing new business, along with tools that automate, streamline and standardize their capture and pursuit…
