Opinions expressed by Entrepreneur contributors are their own.
We all know that businesses are supposed to solve problems. But more important to problem-solving is a business’s ability to respond to what customers want. One of the biggest mistakes an entrepreneur can make is ignoring what customers say.
A good entrepreneur should first ask, “what is the problem for my customers?” In my industry of well-being, the answer is typically that people hate being tired, overworked, stressed out and unhappy.
Secondly, a good entrepreneur should ask, “how can this problem be addressed?” The answer, from the perspective of a wellness entrepreneur, is to create something of value that will help people ultimately be happier, more peaceful, inspired and grateful.
The imperative rule for entrepreneurs is to not ignore the problems that customers have. Listen to what your customers are asking for and absorb their needs. Only when you…
