Jennifer Zuklie was a working mom who found herself surrounded by a sea of kids clothes. Bins of her children’s clothes she was hoping to pass down or reuse.
“I tried to save them and put them in all the bins,” Zuklie said. “I really just wanted to wave that magic wand and turn it into that next season or that next size.”
But when the sizes and seasons just weren’t working out as hand-me-downs, she combined her corporate experience and her roots for a solution. Zuklie had worked as the head of global e-commerce vacation exchange business.
“I grew up in the Midwest where, you know, we did church basement clothing swaps,” Zuklie said.
That’s when she had the idea for The Swoondle Society, an online platform for up-cycling children’s clothes where you swap your goods for credit to buy other items. Zuklie said it’s easy to use once or to become a monthly member.
“You sign up and you get a…