EASTHAMPTON — For many small business owners, trying to obtain the entrepreneurial “American dream” can feel like navigating through a storm at sea when they’re not only the owner, but also the chief financial officer, chief operating officer, social media manager, manager and employee.
“It’s a lot. And it can get pretty lonely (as a small business owner),” says Lori Novis, who owns Mango Fish Inc., a small jewelry business. “Sometimes, you really feel like throwing in the towel.”
Thankfully for Novis, a new program called Business Blueprint Easthampton has launched to help these individuals navigate the choppy waters. The eight-week course, developed by the city of Easthampton and Blueprint Easthampton, walks small business owners through a holistic approach to entrepreneurial support, focusing on the more “human side” of business such as personal development, camaraderie and leadership.
When she’s not…