Sainsbury’s to commit £500m towards lower prices amid cost of living crisis
A customer shops for fruit and vegetables at a Sainsbury’s supermarket in Walthamstow, east London on 13 February. Photograph: Tolga Akmen/AFP/Getty Images
Sainsbury’s has said it will have committed £500m towards keeping prices down between March 2021 and March 2023, amid the “huge impact” of the cost of living crisis.
Britain’s second-largest supermarket chain said on Monday that the £500m figure includes actions already taken in the last year, plus some to be brought in for the year to come.
Milk, eggs, meat, fish, fruit and vegetables and “key household essentials” would be the targets for retaining lower prices, Sainsbury’s said. The announcement did not disclose how far it expects to increase prices outside of the core products, with households across Britain (and indeed the world) struggling with the higher price of energy. UK…