Finally, even when the prigs have a point — yes, you really can wait a few months for a treadmill — it fails to engage with the reality of the United States. Americans are not exactly patient when we want something. We are the nation, after all, that gifted the world not just Black Friday but Black Friday fight videos. It’s just not politically smart to take on America’s rampant materialism, as deserving a target as it can sometimes seem. It’s much better instead to consider consumer woes seriously and work aggressively to fix them.