BASKING RIDGE, N.J. – Small and midsize businesses are looking for guidance and investing in new technologies to help them overcome challenges such as supply chain and inflation as the holidays approach, according to Verizon’s third annual State of Small Business Survey.
“The need for small and midsize businesses to accelerate with the right technology tools has never been greater,” Aparna Khurjekar, CRO of Business Markets and SaaS, Verizon Business. “These findings are in line with what we are hearing from our customers every day. They are seeing the value of technology to drive revenue, improve operational efficiencies and scale their businesses to drive holiday sales success.”
Key survey findings:
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A digital-first holiday season: Technology is playing an important role in the ongoing success of many small and midsize business decision makers, with 36% saying most of their sales during the 2021 holiday season were digital…
