Square Inc. is joining the corporate-name-change party, announcing Wednesday that it plans to become known as Block as it looks for a moniker that better reflects its diversified set of businesses.
While the financial-technology company got its start offering payment-processing services to small businesses under the Square
umbrella, it has since branched into new areas. The company operates the Cash App mobile wallet and the music-streaming platform Tidal. Square also runs “TBD54566975,” a crypto-related effort. Square further announced Wednesday that it would be housing its bitcoin-advancement work in an initiative called Spiral.
“The [Block] name has many associated meanings for the company — building blocks, neighborhood blocks and their local businesses, communities coming together at block parties full of music, a blockchain, a section of code, and…