New Research Shows One in Five US Jobs Supported by Ad Industry
WASHINGTON, May 25, 2022 /PRNewswire/ — New research validates the powerful impact of advertising in driving the US economy. A new study, commissioned by The Advertising Coalition and conducted by IHS Markit, found that advertising generated $7.1 trillion in sales activity and supported 28.5 million US jobs last year.
The study found that the total impact of advertising and its multiplier effects represented 18.5% of U.S. gross domestic product (GDP) and supported nearly one-fifth of all American jobs in 2020.
The Advertising Coalition
Further, those positive economic impacts were projected to continue to grow quickly, rising to $9.5 trillion in sales activity by 2026. This would support 31.9 million domestic jobs, increases of 34% in sales activity and 12% in jobs.
“This important study proves what we’ve known all along,” said ANA CEO Bob…