This is established by the survey carried out by BSP Research, commissioned by the Latino Donor Collaborative (LDC), Latino Corporate Directors Association (LCDA), UnidosUS, Raben Group and Friends of the American Latino Museum.
Details were published by the Los Angeles Business Journal.
However, while the study highlights that the U.S. Hispanic population has the highest workforce contribution rate (65.6%) and has started more small businesses than any other population group over the past decade, stereotypes are still present among Americans of all racial and ethnic backgrounds.
“We are glad to see that, comparing the results of this survey with our 2012 LDC Perception of Latinos Report, the needle has moved from Latinos mostly being perceived as ‘takers’ to being mostly perceived as ‘contributors’ today. Still, there is much work to do, specifically with media which has the capacity to help eliminate damaging…
