Koko Networks, a Kenya-based bio-fuel technology enterprise has extended its business to cover other fast-moving consumer goods, through a new tech platform that will capitalize on its established distribution networks in low-income neighborhoods.
Koko Club, its new business-line, will sell the products directly to consumers through the dukas (small shops) that currently serve as the company’s agents for its bio-ethanol cooking fuel and stoves.
The Koko Club products, which will be displayed in designated spaces within the agents’ small shops, will only be sold to registered Koko Club members.
The shop owners (agents) will use Koko’s PoS system to sign up customers, capturing their biodata, and issuing them with an electronic card that they will use when buying products from any Koko Club shop.
The cards will be linked to an e-wallet, similar to the one currently used to purchase Koko’s bio-fuel, and which can be topped…