When Ishpal and Serina Bajaj approached a shopping mall in Kuala Lumpur, Malaysia, to open a vegan ice cream store, they were met with disapproval.
“They pretty much laughed, like nobody’s going to eat plant-based ice cream,” said Ishpal.
“I think the whole perception of it was that plant-based [desserts] were sorbets and fruit-based.”
But the couple managed to whip up ice cream that was not just vegan, but “tastes just as good as any ice cream,” said Serina.
We had people who would come and [tell us] they’ve never had ice cream because there’s dairy.
Serina Bajaj
co-founder, Kind Kones
When they finally found a space in another mall, Ishpal and Serina knew they were on the right track.
“The support was tremendous … we were doing about $8,500 to $10,000 a month,” said Ishpal.
Now, the co-founders of Kind Kones said they are bringing in “20 times” that, with four stores across Malaysia and Singapore.
CNBC Make It finds out how the…
