The future appears to be a bright one for the rum category, thanks to continued premiumisation. But which million-case brands reached new heights in 2021?
The rum category saw total volume sales hike by 10% to 150.6 million cases in 2021
In 2021, only a handful of brands were able to offset the effects of international lockdowns and economic turmoil as a result of Covid-19. This year, the category is considered to be one to watch by industry experts and drinkers alike.
With premiumisation a firm goal of some distillers, brands are looking to improve the quality of their liquids, a move paying off as consumers turn to bottlings to mix and sip straight.
On a global basis, the sector’s total volume sales leapt by 10% to 150.6 million cases in 2021, up from 136.9m, according to Euromonitor International.
Scroll below to discover the top 10 best-selling rum brands, listed in order of their…