by JULIE GILBERT, President/CEO, Destination Door County
I am very excited to have the opportunity to write a monthly column for the Peninsula Pulse about tourism and our visitor economy. I look forward to providing insight about Destination Door County and what we’re doing as a community, shared-values organization that’s focusing on community outreach, sustainable tourism and values-based marketing.
As a starting point, I want to share the vision, mission and promise statements that guide us through our decision-making processes.
A vision statement defines a dream or long-term goal. Our vision is, “A better life for all of Door County through strong, sustainable practices supported by local communities that welcome a diverse group of explorers.”
A mission statement summarizes our values. Our mission is: “To inspire travel that drives community enhancement. Through innovation and partnerships, we…
