The mass-produced clothing known as “fast fashion” is ultra-trendy, accessible, and cheap. But an outsize carbon footprint often hides behind the low price tag of those of-the-moment styles. Logan Square resale shop owner Jennifer Kelly says her store offers an affordable antidote to fast fashion’s environmental ills.
“When someone comes into Vintage Frills, I want them to look at the pieces and go, wow, this is from 1980 and it’s in great shape and it’s made in the USA and I can afford it!” says Kelly. “Vintage is mostly made in the USA and it’s, you look at some of these clothes, they’re amazing. As far as sustainability, when you shop vintage, you’re kind of saving the planet to be honest. When you shop fast fashion, we all know it can go down a dark crazy road of sweatshops, people are just not getting paid, and then it’s bad for the environment.”
Vintage fans say the construction and uniqueness of decades-old…
