New York
CNN Business
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Sixty years ago today, the pop artist Andy Warhol unveiled a wall of 32 Campbell Soup can paintings at a Los Angeles gallery, one for each flavor of soup then in production.
Not long after, the company sent over a lawyer.
Thus began a decades-long hate-love relationship between the artist and company. It started with immense skepticism, but Campbell eventually grew to embrace the artwork and even sponsored a Warhol exhibition at the Metropolitan Museum of Art.
Campbell’s eventual partnership with the Warhol estate presaged the convergence of high art, advertising, branding and fashion that’s commonplace today.
When the Campbell brand was featured in Warhol’s artwork back in 1962, then President and CEO,…
