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Press material is a form of marketing material that’s specifically designed to be distributed to the press. Press material is not only used for marketing purposes, but also for public relations. It gives the press an overview of what your company does and who you are as a company. Press releases are also considered press materials, because they are often distributed to the press in order to promote upcoming events or announcements.
Press materials can be created in any format, but most people choose to create them as PDFs or PowerPoint presentations, because these formats can be easily shared with others. The purpose of press material is to generate interest in the company. It should be well-written and informative, with a clear call to action.
Related: The Ingredients of a Press Kit
Why should you care about the press?
Press is an important part of any…
