Small businesses are the backbone of the U.S. economy. More than 47% of the U.S. workforce is employed by businesses that have less than 500 employees.
To support this sector of the economy, American Express financial services company launched Small Business Saturdays in 2010 to remind Christmas shoppers of the local alternative. Always planned the Saturday after Thanksgiving, the hype is wedged between Black Friday and Cyber Monday.
Allyson Gutwein, executive director for the Zionsville Chamber of Commerce, said this year is crucial for the survival of many local retailers.
“So many people are coming off a tough year in 2020,” Gutwein said of the importance of the purpose. “We want to start setting the new precedent for being able to keep our businesses…
